Director Media Cons. & Shopper - Centro

• Define the Media strategy and plan to bring to life the E2E strategy in each market.
• Lead the development of connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints.
• Step-change the way we think (and act) about connections and media, shifting from exposure to experience, to a "people centric" (Omni) approach.
• Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs.
• Coordinate media buying with Mkt PS (procurement), making sure The Coca-Cola Company is performing an efficient buying and receiving maximum value out of the negotiations.
• Control media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary.

• Support all the auditing processes with media-related questions• Recommend the ideal Direct Marketing Experience, split by brand and channel to all of our portfolio of brands• Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.
• Partner to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings• Work in partnership with bottlers to ensure that we are capturing the right opportunities in each one of the countries of South Cone.
• Work to ensure the social media cycle (listen-speak-react-amplify) is being followed to enriched to deliver the right conversation at the right time to the right consumer/shopper• Establish a routine with the crisis management team in order to solve potential issues in social media in a timely manner• Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient social media plans.

• He/she is a key player in the IMX (Integrated Marketing Experience) team, understanding the consumer/shopper and the competitive landscape and defining strategies and tactics to better connect with each brand's audience.Education & Related Work Experience10+ years of progressive, senior-level experience in media strategy, planning, and operations, with a proven track record of leading cross-market (regional or multi-country) initiatives.Must-have: Direct background in media agencies and/or media platforms/vendors, with hands-on experience in negotiation, planning, and buying, not just budget oversight.Demonstrated ability to partner with Marketing in the field to connect planning with execution and commercial delivery.Experience operating within cross-functional and cross-geographical teams and influencing non-direct reports.Developing and ensuring implementation of multiple activities needed to reach targetsProven ability to turn complex, multi-source inputs (business planning sessions, performance data, market analysis) into simple, actionable market playbooks.Leading strategic conversations, negotiations and alignment with senior and key stakeholders.Fluent English and Spanish are required.Functional Skills - MASTERY OF (REQUIRED)• MEDIA STRATEGY, PLANNING AND IMPLEMENTATION• DIGITAL MARKETING • AUDIENCE PLANNING• BRAND STRATEGY• AGILE WAYS OF WORKINGSkills:Agile, AI Concepts, Audience Engagement, Brand Strategy, Data Insights, Design Thinking, Digital Media, Ideas Generator, Influencer Marketing, Influencing, Marketing, Market Segmentation, Media Buying, Media Planning, Negotiation, Omnichannel Strategy, Portfolio Strategies, Social Media, Storytelling, User Experience (UX) DesignOur Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

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