BSY-461] Marketing Manager (Omni-Channel Promotions)
CJ Olive Young USA
- Lima
- Permanente
- Tiempo completo
- Develop and execute sales-driven in-store campaigns, seasonal events, and strategic category activation programs
- Plan and manage high-impact offline promotions (e.g., Olive Young Sale) and integrate with online campaigns for a cohesive customer experience
- Coordinate with Visual Merchandising and store teams to execute impactful in-store activations
- Develop promotional design briefs (SB) and review copy for all channels (in-store signage, landing pages, email, app push notifications, etc.)
- Establish and manage promotion budgets (e.g., coupons, points, gift events, in-store giveaways), allocate funds, and monitor cost efficiency
- Build and manage partnerships with local brands, influencers, and community organizations to boost in-store traffic and sales
- Identify opportunities to improve offline activation processes and online promotional systems
- Propose innovative in-store experiences and service enhancements to increase conversion and dwell time
- Review briefs, test improvements, and provide feedback to HQ and internal teams
- Develop standard operating procedures for integrated offline/online event execution
- Analyze offline and online promotional performance, sales impact, and ROI
- Track U.S. beauty retail trends, competitor promotions, and seasonal consumer behaviors to inform campaign planning
- Use customer and sales data to generate insights, form hypotheses, and test strategies for higher promotional efficiency
- Report post-event performance and recommend improvements for future campaigns
- Create and execute omni-channel customer engagement strategies (email, app push, in-store touchpoints)
- Align campaign messaging and timing across both online and offline channels
- Develop tailored campaigns for specific customer segments, leveraging loyalty programs and local community outreach
- Measure and optimize campaigns using A/B testing, foot traffic tracking, and conversion analysisQualifications- Proven 5+ years of experience in offline/in-store-driven marketing or omni-channel promotion planning in the U.S. market
- Strong track record in sales-oriented promotion execution, category activation, and campaign managementPreferred Qualifications- Experience in U.S. beauty retail, health & beauty (H&B;), or lifestyle consumer goods industries
- Familiarity with both retail floor operations and e-commerce promotion strategies
- Experience with store launch marketing or large-scale seasonal event planningEqual Employment Opportunity StatementCJ Olive Young USA, Inc is an equal opportunity employer committed to creating an inclusive environment for all employees. We believe in hiring with empathy and strive to build a diverse workforce that reflects our community. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.All qualified applicants are encouraged to apply and will receive consideration without regard to these factors.Seniority level- Seniority level Mid-Senior levelEmployment type- Employment type Full-timeJob function- Job function Marketing
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